Welcome Our New Member: 2nd Generation Distribution

Welcome Our New Member: 2nd Generation Distribution

At the Wood River Business Alliance (WRBA), we’re proud to celebrate the growth and collaboration of local businesses that make our community strong. Our mission is to connect, support, and promote the businesses that drive opportunity and vitality throughout the Wood River area. Today, we’re thrilled to introduce one of our newest members — 2nd Generation Distribution.

Located at 301 S. Old Edwardsville Road in Roxana, Illinois, 2nd Generation Distribution is a family-owned wholesale retailer offering an impressive selection of products at affordable prices. From snacks and household goods to custom gifts and more, their shelves are full of great finds for both families and small business owners. The company is especially well-known across the Metro East area for its Little Debbie snack products and bulk-case sales, helping local shoppers and store owners stretch their budgets without compromising on quality.

Owner Brad Pence shared that community and affordability are at the heart of their business philosophy. “We’re family-owned and we’re local,” Pence said. “We try to offer as much as we can to people at a low price while keeping things local—supporting small businesses and passing the savings on to our customers.” That commitment to hometown values and economic strength aligns perfectly with WRBA’s mission to foster growth, connection, and collaboration among area businesses.

2nd Generation Distribution is a shining example of what makes the Wood River business community thrive: dedication, innovation, and a genuine care for people. Their focus on community partnerships and their ability to bring real value to local consumers make them a wonderful addition to the WRBA network. We look forward to seeing them continue to grow, connect, and contribute to our shared vision for a thriving regional economy.

We invite everyone to stop by 2nd Generation Distribution in Roxana to explore their wide range of products and experience their friendly, customer-first approach. You can also follow them on Facebook at facebook.com/2ndGenDist to stay updated on new products and promotions.

Please join us in welcoming 2nd Generation Distribution to the WRBA family! We’re proud to have them as part of our growing alliance of businesses committed to building a stronger, more connected community.

Interested in joining the Wood River Business Alliance? Visit wrbusinessalliance.org to learn more about membership, events, and opportunities to get involved.